While living in London, Kiwi engineer Greig Brebner noticed how unsafe umbrellas were - being so tall, the spikes often poked him in the eye. He also noticed how umbrellas had become a throwaway commodity, mainly due to poor-quality materials and flimsy, outdated design.
Greig set out to do something no one had done since 1928 - to re-invent the umbrella. And he began by re-designing the mechanisms to create a ridiculously strong umbrella that could handle seriously wild weather.
After pushing countless prototypes to the limits in wind tunnels and on the blustery hills of Auckland, Greig finally did it. He'd re-invented the umbrella. And it just so happened to become the best umbrella in the world.